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The evolution of my logo: I've been trying to come up with a photography logo design for 3 years now, but I have to admit, logos really aren't my strong point. After changing my logo at least once a year, I finally settled on a humming bird drinking from the 'J' in my name… this was going to be it! In fact, I think that was the longest standing logo in the three years I'd been taking photographs. That was until my friend said to me one day, "kill the bird". Kill the bird?! Now, I'd considered just using my name and getting rid of all these flowers, eagles and birds and what not, but that was what defined a 'logo' – wasn't it? Apparently not, (what do I know?).
So, I let my friend have a go at it. After all, this is what he does professionally. I was a little shocked when I first saw the design proposal. Where was the intricate icon artwork I was anticipating? Nowhere! And what was that little green rectangle for? The rectangle actually represents the viewfinder in a camera. It's perfect really; minimal, sophisticated and representational. I'm happy to say that "I've killed the bird" and this is going to be the new look – indefinitely. It works on any genre of my photographs and has been getting a great response ever since I started using it. Send me a message and tell me what you think of it.
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